CHIVAS - WTRW (WIN THE RIGHT WAY)
2017

For years, Chivas championed the idea of "Living with Chivalry." But words alone weren’t enough—we challenged them to take action. The result? A bold commitment: a $1M fund to support social entrepreneurs who embody the spirit of chivalry in business.

Our team brought this vision to life through The Venture, a global call to arms empowering changemakers to build businesses that do good. As lead designer, I played a key role in crafting the campaign’s identity, ensuring it reflected both Chivas’ legacy and its rallying cry for action. The result was a visually compelling and purpose-driven initiative that transformed brand values into real-world impact.