UNIVERSAL MUSIC GROUP & TIKTOK
2020

At Data Design Studios in 2020, I created a three-page infographic for UMG, visually mapping TikTok’s rapid rise, increasing engagement, and its impact on the social media landscape. The design highlighted key insights such as TikTok’s algorithm, content strengths, and competition with platforms like YouTube and Netflix. I focused on making a large volume of data feel dynamic, engaging, and on-trend—using bold typography, vibrant visuals, and structured layouts to enhance readability and impact.