NOW F1
2023

Sky aimed to promote the seamless, high-speed access to live Formula 1 through NOW. The goal was to create an out-of-home (OOH) campaign that captured the raw speed, intensity, and adrenaline of F1—mirroring both the races themselves and the instant accessibility of NOW.

To bring this concept to life, we collaborated with Mustard Post for high-fidelity CGI and 3D modeling of the F1 cars, ensuring hyper-realistic visuals with intricate details.