TESCO CLUBCARD (SOCIAL)
2025

For Tesco’s 30th Clubcard anniversary, I collaborated with designer Phoebe Kenny at BBH to create a series of nostalgic social ads. Inspired by the aesthetics of Windows 90s Core, we leaned into millennial nostalgia, referencing defunct products from the era—think iPods, chunky digital cameras, and pixelated UI elements. The campaign playfully blended retro visuals with a modern twist, celebrating 30 years of Tesco Clubcard rewards while tapping into the collective memory of a generation raised on dial-up tones and MSN Messenger.