NOW SOS (START OF SEASON)
2024

To kick off the 2024/25 football season, NOW launched a campaign celebrating its expanded Sky Sports offering—just in time for the return of the Premier League, EFL, and Carabao Cup action.

I helped bring the Start of Season campaign to life, creating dynamic visuals that captured the energy, drama, and passion of the game. The key visual features standout Premier League stars from Wolves, Manchester City, and Arsenal in full celebration mode.

This campaign ran across digital, OOH, and social channels—designed to excite fans and position NOW as the go-to platform for contract-free access to top-tier football. With over 100 EFL matches and wall-to-wall Premier League coverage in August alone, the creative needed to feel just as epic as the season ahead.